Built For Men
Who Refuse
Average

Richard Cooper is an entrepreneur, author, and one of the most-watched voices in the modern men’s self-development space. His content — across YouTube, podcasts, and social — has surpassed roughly a billion views, built on one promise: no fluff, no excuses, just what actually works.

He is the author of The Unplugged Alpha, a direct, no-nonsense guide for men on relationships, self-worth, finances, and building a life on their own terms — required reading inside the community he leads.

Through the School of Unplugging, Richard built a brotherhood of men doing the work year-round on health, wealth, frame, and purpose. The 1% Forum is where that community comes together in person — the room he always wanted to be in.

Jack Donovan has spent over fifteen years writing and speaking about masculinity and philosophy. His influential book, The Way of Men, has sold hundreds of thousands of copies worldwide and been translated into French, German, Portuguese, Spanish, and Polish — introducing his “Gang Theory” of masculinity and the widely cited Tactical Virtues of Strength, Courage, Mastery, and Honor.

His later works — Becoming a Barbarian and A More Complete Beast — explore the challenge of living a vital, meaningful, masculine life in a feminized modern world. In 2021 he published Fire in the Dark: Men and Gods, examining masculinity through myth and introducing his religious philosophy of Solar Idealism. In 2022 he founded The Order of Fire, a fraternal organization for Solar Idealists that publishes the annual journal PH2T3R: A Journal of Solar Culture.

A lifelong artist, Donovan also works as a photographer and videographer focused on strength sports and martial arts. He is a purple belt in jiu-jitsu and lives in Arizona.

Dr. Nick Karr is a board-certified emergency physician, entrepreneur, and founder of Karr Longevity — a concierge health and performance practice for high-performing men who take a more intentional approach to their health.

With almost two decades of clinical experience, Dr. Karr has spent his career treating acute illness while studying the deeper patterns that separate the men who age well from those who slowly decline. His work focuses on longevity, metabolic health, hormone optimization, strength, recovery, cardiovascular risk, sleep, and stress resilience — the practical habits that let high performers show up better in business, family, and life.

His message is straightforward: successful men don’t need more vague wellness advice. They need clear metrics, honest feedback, and a disciplined system for improving the body they have to live in for the rest of their lives.

Stirling Cooper is a former award-winning performer and former research chemist who is now a performance and intimacy coach for men and women. He launched his online brand in 2020 and now reaches over 1.5 million views monthly.

He believes intimacy is a learnable skill. Through a decade of high-pressure professional experience, he learned what women crave on a deep psychological and physical level — and mastered the techniques that let men biohack their own body for peak performance and confidence.

Gar is a 1% General — a lifetime bachelor from small-town USA. He’s in his 40s, worth eight figures, holds multiple investment properties, several cars and bikes, travels constantly, is well networked, puts himself first, and is deeply diversified across his income sources.

He never “got it” at 15, or at 30 — and he still doesn’t get the mainstream narrative about committing to one woman or adopting someone else’s plan for his life.

At the Forum, Gar shares his alternative life as the perpetual bachelor inside the 1% Generals: how he deals with women, how he finds meaning, how he handles the constant pressure to settle down — and how to enjoy life in the modern world without apologizing for your choices as a top-shelf man.

Bence is a bloodwork-driven fitness, performance, and transformation coach for men who refuse to accept age-related decline.

He has been pivotal in reshaping the bodies — and the minds — of many men in Rich’s community, building the systems that keep high performers strong, lean, and sharp as the years stack up.